Friday, 28 February 2014

Review: Black Up Matifying Fluid Foundation

Hello my beautiful people, I hope your day is going well? I first heard about black|Up early in 2011, when i worked backstage as one of the makeup artists for the Arise Fashion Show. black|Up was the official brand for the event, and there was a wide range of products on display.
Let me give you a brief history of the brand: Founded in 1999 by an African makeup artist, black|Up Cosmetics is the first dedicated upscale beauty brand to magnify black and mixed beauties. black|Up develops a true expertise answering darker complexion’s specific needs and offers products that pair professional quality and pleasure of use: velvety effects, mat or powdery finishes, perfect coverage, ultra vibrant colors, 100% non-ashy finish... Thanks to its unique offer, black|Up has become a key player in the makeup world that seduces black and mixed women as much as all the makeup addicts of the planet. (Culled from their website)"Interesting"

Today's post would focus on the new matifying fluid foundation. For those who are familiar with this brand, you will notice that this is a revamped version of the old fluid foundation. This product was launched late last year, i think sometime in november. The New Matifying Fluid Foundation is enriched with new active ingredients that re-balances the combination to oily skin and offers an 8 hour long lasting hold. The Oil free, Paraben free and Fragrance free foundation ensures an immediate matte effect upon application. Enriched with a sebum-regulating and astringent active ingredient, this new formula reduces excess sebum production and is a pore minimiser. See more pictures be

To specifically meet the needs of very light mixed race skin to very dark skin, black|Up has made this new foundation available in 18 tailor-made shades, so that every woman can finally find their perfect match. I love everything about this foundation , and personally, of all the 6 different brands I have this is the best foundation I have ever used. I got this from the Montaigne Place, Adeniran Ogunsanya Shopping Mall, in Surulere, Lagos for N7,030. Ok, I know this may be a little steep, but believe me, it is worth every dime, as this is one product that lives up to all its benefits and hype! Has anyone else tried this foundation, or any of black|Up products? Share your thoughts.... Do have a wonderful weekend ahead and Stay Beautiful CM


  1. I wld buy dis foundation ...I hope I become halfcast after using it...(Guess who is dis?)

  2. Sophistik8 makeovers28 February 2014 at 11:33

    Once worked at montaigne place as a makeup artiste. Their black|up foundations are super. A must have!

  3. 7 ki ni! hahahaha....hrd of blackup sha..nd i hrd it dos miracles...God wil i cn try it out..nicole

  4. Black up foundation is d ish! I totally swesr by it. I literially glow wen ever i use it. And it's the only foundation that does not cause me to breakout